Taste the Benefits

Business Challenge:

Increase sales while educating the consumer about all the different available varieties and benefits of grapefruit.
Customer Promise:

Sunkist offers consumers a variety of grapefruits, that deliver tastier, healthier, and more varied culinary options.
Positioning Statement:

Grapefruits are available in a variety of options, with each one containing countless health benefits – to satisfy every consumers taste.

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